PayPal New Money - Currency Design
Role: Graphic Design // Agency: CP+B LA // Client: PayPal
As part of “New Money” campaign for Paypal, in this project we aimed to add a personal touch to money transfers. We designed digital currency faces that allow users to personalize their transfers by selecting a design, uploading a photo, and leaving a note for the recipient. Additionally, users can choose from a variety of themed designs for special occasions.
This project was part of a larger campaign celebrating PayPal's stock market debut. We took over the Nasdaq board in Times Square with an event that invited passersby to have their portraits taken at photobooths. These portraits were then integrated into custom bill designs and showcased on the Nasdaq Tower, creating a memorable and interactive experience.
