CarBravo + Barbie

Role: Sr. Art Direction, UI Design // Agency: MRM // Client: CarBravo

Used Barbie Dream Cars were selling at inflated prices on resale sites. CarBravo, committed to fair pricing for all used cars—even toys—teamed up with Mattel. We bought overpriced Barbie Dream Cars and listed them on a site mirroring CarBravo.com. Each toy came with a QR code linking to similar real-life vehicles on CarBravo.com. The result? Sold-out Barbie inventory, 12x more views for real cars, and our best sales month ever.